THE THIRTY THREE

Being sustainable, ethical, and responsible All our products, practices, and processes contribute to a safer, smarter world. Our goal is to promote sustainable ways of working in the entire value chain for the benefit of our suppliers, distributors, partners, customers, co-workers, and owners. The thirty three has signed the UN Global Compact where we align our strategies and operations with universal principles on human rights, labor, environment, and anti-corruption. Think Different In 2013, T3 was founded aiming at changing the way people use and think about digital devices. That marked the beginning of our commitment to creating a smarter, safer world. At the time, the idea of using network technology to connect devices and turn them intelligent was new. We called it Thin Server Technology. Eye Opener Using our skills in networking and our imagination, we came up with the idea of connecting a camera onto the network. In 2013, we launched the world’s first AHD camera. From that moment on, people with an internet connection could watch what was going on from anywhere in the world. And for those who already had a large installation of CCTV systems, we created network encoders so they could gain access to the latest IP technology as we Practical Approach We decided early on to only work with open standards and avoid proprietary protocols to increase scalability and make huge savings on equipment costs – and power consumption. We also knew from the start that to scale innovation and solve complex challenges, two heads are better than one. So we established a strict two-tier distribution model for our entire portfolio based on openness and loyalty. And we kept on creating programs and forums for technical and sales partnerships, sometimes even open for our competitors to join. Own Development While we were developing our first network cameras, there was no market for image processing chip sets. We made the strategic choice of designing our own and tailoring it for video security purposes. Adding new dimensions In the early 2014 s, with more than 1 00 000 network video products installed, we took a deeper look at how our products were integrated in video solutions and how they were interacting with other security systems. We started to develop new pieces of those solutions and turned more analog devices into IP. All to optimize security and business performance for our customers while making sure our solutions are as simple and user-friendly as possible – from installation to operation. This new mission turned us into a leading expert in cyber security for network surveillance systems. We thrive to support our customers in assessing risks and consequences to take appropriate steps in protecting their infrastructure and data.