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COOLM — Create. Connect. Go Live. Earn. COOLM is South Africa's all-in-one social, entertainment and creator platform. Watch short videos, stream music, go live with your fans, shop from creators, and get paid in rands — all in one app. ENDLESS VIDEO FEEDS Swipe through For You, Following, Nearby, Music and Live feeds. Our recommendation engine learns what you actually watch, not just what gets the most likes, so your feed gets better every day. Pick your interests when you join — music, comedy, sport, fashion, business, cars, education, travel, food, movies, news or gaming. POWERFUL CREATION TOOLS Record or upload in seconds. Add music, trim clips, and use built-in AI tools for captions, titles, hashtags, translation, thumbnails, background removal and noise reduction. Every video you download or share carries the COOLM watermark and the creator's handle, so credit travels with the content. COOLM LIVE Go live solo or bring up to 12 guests on stage with an audience of thousands. Real-time chat, floating emoji reactions, polls, ticketed rooms and virtual gifts turn every stream into an event. MUSIC, BUILT IN Stream full tracks, follow artists, and use songs in your videos. Artists keep the biggest share of every download and stream, and see live stats on plays, videos using their song, downloads, followers and earnings. VIRTUAL GIFTS & WALLET Top up your coin wallet and send gifts from R2 to R1,000, including special animated gifts. Creators earn on every gift, with a clear wallet ledger and manual cash-out review for safe payouts. CREATOR MONETISATION Earn from live gifts, music downloads and streams, ad revenue share, subscriptions, paid movies and your own store. The Creator Studio shows followers, views, streams, revenue by channel and audience location in one dashboard. MARKETPLACE & ADS Sell products straight from your profile, or launch your own campaign in the self-service COOLM Ads Manager with feed video, live, music and search ad formats. COOLM PLUS — R30/MONTH Core COOLM stays free forever. Upgrade to PLUS for an ad-free experience, premium creator tools, higher-quality uploads and priority features. CHALLENGES Enter creator challenges with real cash prizes — R5,000 for first, R2,500 for second and R1,500 for third — on a leaderboard protected by anti-fraud checks. SAFETY FIRST Report users and videos, block or mute anyone, filter comments and keywords, and use age-appropriate settings. A human moderation team backs every automated check.