Ooryo: Agri-Food E-Marketplace

An agri-food ecosystem for buyers, sellers and service providers, in a unified environment where the platform operator facilitates engagement from a position of neutrality; providing multiple modules for an end-to-end experience acting as a trusted digital intermediary, through complete transparency and traceability, within a comprehensive counter-party risk management framework: 1. Access control all types of customers, their employees and platform operator personnel 2. Customer admin, traders and their nominee management 3. Life-cycle management of seller and buyer tenders and requirements 4. Structured Aggregation of lots (ML Powered) 5. Auctions: English and Dutch, Bid Management: H1, L1 and Ask, Participation: Open and Limited, Order: Market and Limit, Instant Sale: Premium and Discounted, Pre-qualification: Technical and Financial 6. One-to-one contracting formats with and without risk (price and forex) management 7. Integrated primary and secondary trading of offtake contracts 8. Domestic to cross-border trades with multi-currency payment management 9. Price formation (AI/ML powered), multi-tiered cross-correlation and proxying framework 10. Margin Management: Ernest Money Deposit, Security Deposit (With and out risk cover) 11. Quality, quality and source (select) verification with credible sample collection, traceable chain of custody, scientific testing/ certification and multi-tier validation, with data secured in a blockchain environment 12. Variance management: Price, Forex, Quality, Quantity, Delivery Schedule 13. Straight-through processing of contracts and payments 14. Default management 15. Replacement management (ML Powered) 16. Multi-tier dynamic escrow-based payments management 17. Logistics: Field verification agents, delivery, pickup and workforce logistics management (ML Powered) 18. Gamification for referral, commission and reward management 19. Crop analytics (AI/ML Powered): dynamic sampling, benchmark indexing (stress, quality/yield, quantity, risk, source of origin), dynamic reports and customized stress and management advisory 20. 63 Crops, including food grains, fruits, vegetables, spices, nuts and condominiums. Science calibrated for 161 agro-climatic zones and 1,000 + varieties 21. CRM: Integrated CRM, AI Chat bot and Call Center 22. Alert management: InApp, WhatsApp, Text, Email, Voice 23. Detailed analytics (KPI) for customers, platform operator and their workforce 24. Integrated modules for micro (cleaning, sorting, packaging) and macro services (logistics, storage, insurance, finance, customs clearance) and service providers 25. KYC, invoicing, compliances, taxes, market fees, and document management