DigitACT

The pandemic of COVID-19 has highly affected performing arts, acting, theatre, cinema and TV advertising included. Rich research indicates the huge impact of the restriction measures which were taken across EU countries on the Performance Industry. Young actors and technicians who are about to enter the respective job market or have just entered it are facing huge difficulties in adapting to these new circumstances for which they were most probably note trained in their drama schools and faculties. In countries with low national budgets for the digital promotion of theatre, lots of plays were streamed through the web in very low quality, thus, degrading the image of the artistic product and the artists themselves. On the other hand, young actors, who are now trying to build their professional profile will have to upgrade their digital skills to be able to present themselves digitally, to possibly pass much more digital auditions and to build their personal digital marketing. «DigitACT:Developing Digital Skills for Young Actors and Young Performing Arts Technicians in the era of pandemic» project addresses the above-mentioned challenges seeking to help young actors and young technicians form the show business sector to be better included in the under-transformation job market of performative arts.