Boston Matrix

Boston Matrix turns your product portfolio into a clear, visual BCG growth–share matrix in seconds. Plot each product by its market share and growth, and instantly see which ones are Stars, Cash Cows, Question Marks, or Dogs. Whether you're a student learning strategy frameworks, a product manager reviewing a portfolio, or a founder deciding where to invest, Boston Matrix gives you a fast, clean way to map and share your analysis. WHAT IT DOES Every product is drawn as a bubble on a 2×2 matrix: - X-axis – relative market share - Y-axis – market growth rate - Bubble size – revenue The four quadrants are classified automatically as Star, Question Mark, Cash Cow, and Dog. FEATURES - Interactive bubble chart – tap any bubble to edit it - Add, edit, and remove products in a few taps - Adjustable thresholds to set your own quadrant boundaries - Export to Excel (.xlsx) for further analysis - Print to PDF or save a PDF report to share - Built-in help with the key formulas (relative market share and growth rate) - Number fields with automatic thousand separators - Your data is saved automatically and stays available offline - Lightweight app with a clean, modern design and dark mode support HOW IT WORKS 1. Add your products with their market share, growth rate, and revenue. 2. Watch them appear on the matrix, color-coded by quadrant. 3. Adjust the thresholds to match your market. 4. Export to Excel or print a PDF to share with your team. PERFECT FOR - Business and marketing students - Product and portfolio managers - Startup founders and consultants - Anyone learning the BCG / growth–share framework No account required. Your data stays on your device. Free to use, supported by ads. Download Boston Matrix and map your product strategy today.