Closed Won Club

There's a version of you that closes bigger deals, wins more often, and actually knows why. Most reps never find it. And they are left to figure it out alone. There's no coach in their corner when a deal stalls. No one to call when the discovery call goes sideways. Just gut instinct, generic enablement, and the occasional LinkedIn post that may or may not apply to their situation. Closed Won Club is here to change that. This is where serious B2B sellers come to sharpen their skills, develop their craft, and reach their full potential. Built and led by Brian LaManna, 7x President's Club winner and Enterprise AE at Gong, Closed Won Club gives you access to the kind of coaching most reps never get unless they know the right people or can afford a private coach charging hundreds per hour. Here's what life looks like as a Club member: Live Coaching: a focused, 30-minute sprint every month where Brian teaches on one specific topic. Zero fluff allowed. You’ll walk away with specific, proven actions you can put into your pipeline the same week. Top 1% Masterclass: each quarter, Brian sits down with a top performer or respected sales leader for an unfiltered fireside chat on what's actually working right now. These aren't "sales influencers" either, they're quiet killers you've never heard of, and never had access to until now. Brian AI Deal Coach: purpose-built and trained on Brian's complete library of playbooks, frameworks, and coaching content. Bring it a live deal, a stuck opportunity, a cold email you're unsure about. Get specific, actionable coaching in seconds, 24 hours a day, right inside the app. Deal Teardowns and Rebuilds: once a month, Brian picks a Club member and reviews a piece of their actual sales motion on video. He rebuilds the cold email, a discovery transcript, or deal strategy and shows exactly what he'd do differently. You learn every time, whether it's your work on the screen or someone else's. Complete Playbook Library: Modern Outbound, Modern Discovery, Demo Mastery, and Command the Cycle. 300+ pages and 25+ videos of actionable content that have helped thousands of sellers. Plus, every future release and update. Community: a network of B2B sellers who are serious about their craft and leveling up alongside you. Ask your questions and get a real answer from a top rep directly in the app. Here’s what your peers are saying about CW Club: "I used Brian AI to not only get an interview for an Enterprise AE role at Gong, but also land an offer." — Adam A. "ROI is insane and it pays for itself 10x." — Cole H. "The quality of my deals and conversations has increased dramatically. I feel a lot more confident." — Jessica B., AE at Heidi Health This is what coaching at scale looks like. If you're serious about hitting your number and building a career you're proud of, this is where you start.