Enrich

Metanoic Minds Private Limited presents ENRICH…the app transforming the progress of the “sponsorship” business from visibility to ENGAGEMENT. Poised to change the prevailing scenario of sponsorship. The app will provide sport teams, sportspersons, celebrities, event organizers a new venue for promotion of their sponsors by increasing their customer connection and reach by virtue of the sponsorship association. Customers seek engagement. Brands seek exposure. Enrich is a mobile platform wherein businesses indulging in sponsoring of sport teams, sportspersons, events, using celebrities to promote their product, service or making use of product placement will be provided with a new interactive manner of connecting with prospective customers. Businesses world over spend a huge amount in sponsorship deals but at present the sponsorship is limited only to visibility of brand, product name or logo being featured in jersey of sports teams or sportspersons, at times accompanied with perimeter advertising at sporting stadiums. Our solution is to help business indulging in sponsorship of any type to move beyond visibility to engagement with prospective customers. The digital world is constantly evolving and we seek to provide the “sponsors” of the world with a digital presence to connect with spectators in the stadium, audience in the events to become customers of their brand. Though, not a direct promoter of any event, tournament the app will assist in increased footfalls for the partnering events, teams and tournaments. The platform will assist in digital consumption assisting in both, marketing and sales for sponsors while increasing the intrinsic value of associating events, teams and tournaments. Enrich is the art of converting passive viewers as engaged prospective customers to assist business in demand and lead generation remains unexplored. Start at the beginning. Almost all sporting activity starts with a ticket. We do not sell tickets but start working on purchase of ticket and transform it from being a mere permit to enter venue to becoming a connector between the action at the venue and the spectator. We have ensured that technology can now be used to provide an immersive experience at scale not restricted to rewarding a few lucky handful but rewarding each and every individual ticket buyer all done at time chosen by the individual ticket buyer. A fan has often been established as the best consumer as they tend to respond to the marketing messages of their icons. Enrich, helps take this association between celebrities and their fans to the next level by presenting the message in a manner which will make for better brand recall and urge the fan to respond to the message by their icons. Enrich is for the true sport – the one present in each spectator who makes the time and braves the element of commute and is part of the high emotion packed roller coaster ride which is part of cheering sporting teams. We believe that when the spectators cheer as one they also need to be rewarded as one. Enrich, making every single fan count.