Bloom

Bloom Care is a wellbeing app designed to support mothers from pregnancy into the postpartum period. With weekly guidance, emotional check-ins, newborn routine logging, and a dedicated Care Buddy, Bloom offers structured, calm support throughout this life-changing journey. Bloom helps mothers follow their baby’s weekly development during pregnancy, understand their own physical and emotional changes, and navigate the early days and weeks after birth. Pregnancy Support 1. 40-week tracker with weekly fetal development updates 2. Weekly reflections for mothers to note physical and emotional changes 3. Clear, stage-specific guidance to make each week easier to navigate 4. Tools that help mothers feel more anchored and informed Postpartum Support 1. Postpartum mode that continues after birth 2. Emotional and wellbeing check-ins specifically designed for new mothers 3. Information about common postpartum experiences, presented in a clear and supportive way 4. Tools to log newborn routines (sleep, feeding, diapering, bonding) 5. Pattern views that help mothers notice routine changes over time (non-medical) 6. Support for adjusting to life with a newborn through gentle prompts and reflections Care Buddy Support Bloom includes the option to connect with a Care Buddy- a trained, non-clinical support professional who understands pregnancy, postpartum experiences, and the realities of early motherhood. Care Buddies offer encouragement, help with everyday questions, and supportive guidance. They are not healthcare providers and do not give medical advice. Important Information Bloom Care is a wellbeing and support app. It does not provide medical advice, diagnosis, treatment, or emergency services. All newborn routine logs and emotional check-ins are for personal reflection only. For any medical concerns related to yourself or your baby, please consult your doctor, midwife, or paediatrician.