SPG

SPG Performance Tracker — Smarter Field Sales Management SPG Performance Tracker is a comprehensive mobile application designed to streamline the management and monitoring of Sales Promotion Representatives in the field. Built for brand managers, supervisors, and field teams, the app delivers real-time visibility into outlet-level sales activity, pitch compliance, and promoter performance — all from a single, easy-to-use platform. Effortless Data Collection SPGs can log their daily activities quickly and accurately — from outlet check-ins and product demonstrations to sales conversions and customer interactions. The structured workflow ensures consistent, high-quality data is captured at every touchpoint, eliminating manual reporting errors and delays. Multi-Brand Product Tracking The app supports multiple product categories and SKUs across your brand portfolio. SPGs can select the relevant products demonstrated, record quantities, capture customer responses, and document reasons for non-conversions — giving management a granular view of field performance. Sales Pitch Compliance Analysis One of the app's most powerful features is its ability to record and analyse sales pitches delivered by SPGs. Using advanced speech-to-text technology combined with semantic similarity analysis, the app compares each SPG's actual pitch against the approved brand script — identifying deviations, measuring adherence scores, and helping supervisors coach their teams more effectively. Offline-First with Automatic Sync Field promoters often operate in areas with limited or no connectivity. SPG Performance Tracker is built with full offline capability, allowing SPGs to capture all data without an internet connection. Once connectivity is restored, the app automatically syncs all pending records to the central system — ensuring no data is ever lost. Photo Verification SPGs can attach photo evidence directly to their submissions, providing visual proof of presence, product displays, and merchandising compliance at each outlet. Key Features at a Glance Outlet check-in with location tracking Multi-SKU product selection with quantity and price calculation Sales conversion and briefing status tracking Non-conversion reason documentation Customer contact collection Sales pitch recording and script adherence analysis Offline mode with automatic data synchronisation Photo capture and verification Designed for Brand Excellence SPG Performance Tracker empowers organisations to maintain consistent brand representation across all outlets. By combining structured data collection with intelligent pitch analysis, it gives management the tools to drive accountability, improve training, and ultimately boost field sales performance. Download SPG Performance Tracker today and take full control of your field promoter operations