App Intel

Emma - Budget Planner Tracker

LiveEmma Technologies LTD.1 app · 1.3M installsFinanceFreeIn-app purchases: $2.99 - $124.99 per itemcom.emmaprod

Money dashboard & spending tracker. Manage bills & subscriptions.

Alert me★ WatchOpen in Play ↗
Total installs
1,250,480
exact · Play shows 1,000,000+
Installs / day
+2.8K
since last crawl
Rating
4.3★
9.6K ratings · 303 reviews
Released
30 Oct 2017
9y ago
Last update
11 Oct 2026
v1.44.4 · 2d ago
Countries
—
not checked yet

Install history

exact counter from Google Play
1.2M1.4M1.6M1.8M2M11 Oct12 Oct13 Oct
1.2M1.4M1.6M1.8M2M11 Oct12 Oct13 Oct

Installs per day · last 90 days

01.3K2.5K3.8K5K12 Oct13 Oct13 Oct12 Oct: 2.8K13 Oct: 0

Change timeline

No changes recorded yet. We compare every crawl with the previous one and list title, icon, screenshots, description, version, price and availability changes here.

Country availability

Availability has not been checked for this app yet. “Check all countries” looks the app up in about 140 Google Play storefronts and shows where it is live, listed but not installable, or missing — plus any country-specific (custom) store listings.

Top countries

estimate · charts of 12 Oct

Most downloads likely come from 🇬🇧 United Kingdom (~100%).

  1. United Kingdom100%#41 Trending · Apps

Estimated from top-chart positions weighted by each country’s Google Play market size. Countries where the app is not in a chart are not shown, so small markets may be missing.

Top chart positions

as of 12 Oct
ChartCountryRankChange
Trending · Finance GB#22▼ 9
Top free · Finance GB#28▲ 1
Trending · Apps GB · 10 Oct#41—

App manifest

Read this app's manifest from Google Play: permissions, declared SDKs, components and AdMob app ID. Saved analysis appears here automatically.

Manifest analysis reads only the required APK ranges. Base APK downloads may need separate device splits to install.

Data safety

declared by the developer on Google Play
  • No data shared with third parties
  • Collects data Location, Personal info and 5 others
  • Data is encrypted in transit
  • You can ask for your data to be deleted

This is the developer's own declaration, summarised from the Play listing. The permissions below show what the app is technically able to access.

Permissions

15 in 6 groups
6 Sensitive4 Notable5 Routine

What this app can do with your phone

  • Use your camera to take photos and record videos
  • See every contact saved on your phone, including names, numbers and emails
  • Read photos, videos, and other files saved in your phone's shared storage
  • Add, change or delete photos, videos and other files in your phone's storage
ContactsSensitive1

Access to the contacts saved on your phone

  • See every contact saved on your phone, including names, numbers and emailsread your contacts · READ_CONTACTS
Photos/Media/FilesSensitive2

Access to photos, videos, music and other files stored on your device

  • Read photos, videos, and other files saved in your phone's shared storageread the contents of your USB storage · READ_EXTERNAL_STORAGE
  • Add, change or delete photos, videos and other files in your phone's storagemodify or delete the contents of your USB storage · WRITE_EXTERNAL_STORAGE
StorageSensitive2

Access to files, photos and media saved on your phone's storage

  • Read photos, videos, and other files saved in your phone's shared storageread the contents of your USB storage · READ_EXTERNAL_STORAGE
  • Add, change or delete photos, videos and other files in your phone's storagemodify or delete the contents of your USB storage · WRITE_EXTERNAL_STORAGE
CameraSensitive1

Access to your camera to take photos and record video

  • Use your camera to take photos and record videostake pictures and videos · CAMERA
Wi-Fi connection informationRoutine1

Access to details about Wi-Fi networks your device sees or uses

  • See whether Wi-Fi is on and details of the network you are connected toview Wi-Fi connections · ACCESS_WIFI_STATE
OtherNotable8

Access to miscellaneous device features that don't fit other categories

  • Change how your phone connects to networks, like switching connections on or offchange network connectivity · CHANGE_NETWORK_STATE
  • Start itself automatically as soon as your phone finishes turning onrun at startup · RECEIVE_BOOT_COMPLETED
  • Keep your phone's processor or screen from going to sleep, which can use more batteryprevent device from sleeping · WAKE_LOCK
  • Download files in the background without showing you a download notificationdownload files without notification · DOWNLOAD_WITHOUT_NOTIFICATION
  • Check whether you are online and whether you use Wi-Fi or mobile dataview network connections · ACCESS_NETWORK_STATE
  • Connect to the internet to load content and send datafull network access · INTERNET
  • Make your phone vibratecontrol vibration · VIBRATE
  • Receive push messages sent from the app's servers over the internetreceive data from Internet · com.google.android.c2dm.permission.RECEIVE

Sensitive = can reach personal data, location, camera/mic or act on your behalf. Notable = changes how your device behaves. Routine = normal for almost every app. Source: Google Play's permission list for all versions of this app.

Store listing

Full description
Meet Emma, your financial super app 👋 ● All your accounts in one place ● Find and track your subscriptions ● Set budgets ● Weekly reports ● Analyze your spending & expenses ● Daily balance notifications ● Overdraft alerts BANK LEVEL SECURITY Worried about sharing your data? We hear you. ● Emma uses SSL 256-bit encryption - the same security protocol that banks use - to ensure that your sensitive, personal information is fully encrypted and securely stored. ● Emma uses biometric security authentication for an added level of protection. CUSTOMER REVIEWS “This app is amazing! I used to manually track my expenses using a notepad or a spreadsheet but always used to make mistakes and never found time to update it. This fixes all my budgeting issues and saves me so much time as well as money!” Sarah “I love the fact that I can do everything within this one app. I mainly use it for tracking my expenses but have also started using it to instantly send/receive payments which makes things super easy. Also, the money I’ve saved from using this app is used to invest in my favorite companies using the investment feature!” Mike OUR MISSION We believe everyone deserves a financial advocate to help with money management and budgeting. Someone who watches our back no matter who we are and where we come from. We provide a great experience, which relies on a basic principle - caring about our customers’ financial well being. This is who we are and what we stand for. We have received amazing feedback from the finance community and have been featured in Forbes, Financial Times, Politico, The Sunday Times and CITY A.M. MORE FEATURES? GO PLUS, PRO OR ULTIMATE We have 3 subscription upgrades available in Emma to power charge your finances. Here’s what is available in each subscription upgrade: Emma Plus True Balance - preemptively see the balance of your bank account after your subscriptions are removed Fraud Detection - find out whether your personal details have been part of a known data breach Bill Reminders - get reminded about your upcoming bills so you never miss a payment Cashback - get cashback from your favorite brands Emma Pro All the features in Emma Plus Custom categories - so you can customize your finances to your heart's content Rename transactions - for easier reference Export data - to understand your finances on excel Create Offline Accounts - to manage your cash expenses and any accounts you can’t link to Emma Create Smart Rules - to automate your Offline Accounts. Look, no hands! Split your transactions - into multiple categories for more flexibility Legendary Pro Icon - because you are a Pro Emma Ultimate All the features in Emma Plus & Pro Spaces - group together different accounts to see separated analytics and budgets Ultimate Icon - so you can show them who's boss ----------------------------------- If you choose to purchase Emma Plus, Emma Pro or Emma Ultimate, payment will be charged to your iTunes account, and your account will be charged for renewal within 24-hours prior to the end of the current period. Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period. Subscriptions are managed by the user and auto-renewal may be turned off by going to the user's Apple ID. Emma subscription prices start at $4.99 CAD/USD/month with 1-month and 12-month packages available. Prices are subject to change without notice. No cancellation of the current subscription is allowed during the active subscription period. If you don’t choose to purchase Emma Plus, Emma or Emma Ultimate, you can simply continue using Emma for free. Emma Technologies LTD is registered with the Financial Conduct Authority under the Payment Services Regulations 2017 for the provision of payment services. Reference no. 794952 Company Registration Number: 10578464. Terms and Conditions: https://emma-app.com/terms Privacy Policy: https://emma-app.com/privacy

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