Affinity

AFFINITY — PEOPLE-CENTRIC REMINDERS The people you lead don't fit in a CRM. Affinity is a quiet companion that helps you remember what matters about them: their goals, their milestones, and the conversations that build real trust. Capture a detail in a single sentence — or just say it out loud. Affinity brings it back at exactly the right moment: before a one-on-one, on the morning of a milestone, in the week someone needs you. WHY AFFINITY • Built around care, not productivity. No pipelines, no streaks, no engagement loops. • People aren't records. Just sentences in your own words — the way you'd talk about a friend over coffee. • Quiet on purpose. It shows up only when it has something useful to say. WHAT YOU CAN DO • Reminders that find the moment. The right nudge at the right time — tomorrow, this week, or further out — each tied to a person and a context. • Capture in seconds. Jot a one-line note or record a quick voice memo. One sentence is enough. • Remember the human details. Keep notes and voice memos on each person so nothing important slips. • Organize by Universe. Sort the people in your life into Friends, Sports, Work, and Family — then into Networks like your leadership team, direct reports, or board. • Stay in your flow. Optional Telegram notifications bring reminders to where you already are. BUILT FOR LEADERS Managers, founders, advisors, mentors, community builders — anyone holding more relationships in mind than any one person can track. If you've ever forgotten something that mattered to someone who matters, Affinity is for you. PRIVATE BY DEFAULT Your network is yours. Notes are encrypted at rest. Nothing is sold, mined, or used to train models. Export everything whenever you like. Remember what matters about the people who matter. afnt.io