New Beauty apps

Released on Google Play in the last 30 days, or first found by us when Play shows no date.

New · 1 day: 5,345
New · 7 days: 5,378
New · 30 days: 5,567
No release date: 5,345

By installs per day, then total installs

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How this list works

An app is new when its Google Play release date falls in the window. When Play shows no release date, we use the day we first found the app (“first found”). Apps are ranked by installs per day — the rise of Play’s exact install counter between our latest snapshot and one at least 7 days older — once we have that much history; until then they are ranked by total installs. The number on the right of each row is the one it is ranked by.