Google AdX (Ad Exchange) is a real-time bidding (RTB) platform for buying and selling advertising inventory. It is part of the Google Ads ecosystem and allows app developers and website owners to sell ad space in their apps or on their websites to advertisers who are interested in reaching specific audiences.
AdX connects advertisers with publishers through an auction-based system, where advertisers bid on ad space in real-time. Advertisers can use AdX to target specific users based on their interests, demographics, and other characteristics. AdX offers a variety of ad formats, including display, video, and native ads.
Publishers who use AdX can access a range of tools and resources to help them optimize their ad inventory and earn more revenue. These resources include targeting and measurement tools, as well as support from Google’s team of experts.
AdX is a powerful platform for monetizing app and web traffic, but it is not suitable for all types of businesses. AdX is most commonly used by large publishers with a significant amount of traffic and a clear target audience. If you are a small publisher or app developer, you may want to consider other ad networks such as AdMob or AdSense.