Google AdX (Ad Exchange) is not an alternative to AdMob, but rather a platform for buying and selling advertising inventory. AdX is a real-time bidding (RTB) platform that allows app developers to sell ad space in their apps to advertisers who are interested in reaching specific audiences. AdX is part of the Google Ads ecosystem, so app developers who use AdX can access many of the same targeting and measurement tools as AdMob users.
If you are looking for alternatives to AdMob for monetizing your Android app, some options to consider include:
- Google AdSense: AdSense is a program run by Google that allows app developers to show ads in their apps and earn money from clicks or views.
- InMobi: InMobi is a global mobile advertising company that offers a variety of ad formats and targeting options to help app developers monetize their apps.
- AppLovin: AppLovin is a mobile advertising platform that offers a variety of ad formats, including interstitial, rewarded video, and banner ads, to help app developers monetize their apps.
- AdColony: AdColony is a mobile advertising platform that offers a variety of ad formats, including interstitial, rewarded video, and native ads, to help app developers monetize their apps.
- Unity Ads: Unity Ads is a mobile advertising platform specifically designed for app developers who use the Unity game engine. It offers a variety of ad formats, including interstitial, rewarded video, and banner ads, to help app developers monetize their apps.
It’s important to consider the specific needs and goals of your app when choosing an ad network. You may want to consider factors such as ad format availability, targeting options, fill rates, and eCPM when selecting an ad network.
